Incrediballs 101
What even is an Incrediball?
Great question, I'm so glad you asked. Incrediballs are concentrated drink balls (or tablets technically, but that sounds a bit too clinical for us).
They're the same concept as say a bath bomb, or a Berocca, in that they fizz when you drop them in water, but that's kinda where that comparison starts and ends. Ours are a bit cleverer. No shade to Berocca. Read on to see what makes them so clever.
TL;DR: they're dissolvable drink balls that are going to save the world from single-use plastic bottles.
What is so special about them?
Incrediballs are genuinely a world-first. Which is a shame, being as we are drowning in single-use plastic and the drinks industry is the greatest contributor to that, but here we are.
Effervescent tablets love water. And the air around us contains loads of it, so effervescent tablets tend to react in even moderate humidity if they're left naked. To prevent that, they're packed into plastic or metal.
But we have some clever green tech in our balls which means we can package them in home-compostable cardboard packaging. I'm pretty chuffed with that. It only took about 10 years of total R&D to get the idea to market 😮💨
And about those boxes
Our boxes are not only beautiful (shout out to our amazing and ever-so-patient designers), but they're also pretty clever.
They're essentially just cardboard, so they're home compostable. You can pop them in your compost (or even bury them in a plant pot if you want). They're also recyclable (if you can't compost where you live) and they're made of recycled, FSC certified wood pulp. So they're still having an impact as everything does of course, but we've tried to minimise that as much as possible.
And they have this jazzy little ball spout with a tuckable flap. What more could you possibly want?
Try the first four
What's our goal?
Well, we want to save 30 million plastic bottles by 2030.
Which is quite a lot really. So we better get cracking.
We want to prove that single-use plastic isn’t necessary. That better options exist. And that we don’t have to keep funding companies that trash the planet and exploit people while making obscene amounts of money (not looking at anyone in particular 👀).
Blog posts
The science behind our balls & what makes them so clever.
Sweeteners aren't really as bad as you've been told. Here's the actual science.
